Pet care by a dog, for dogs.
Spawday already had a name, a face, and a story. It needed a packaging line that could sit on the shelf as the calm option and still feel like a dog made it.
The intention with the packaging was to give Spawday a clean, premium feel without losing the personality the brand is built on. It's my brother's brand, so I came in once the identity was set: the name, the lavender-and-blue palette, and Elvis drawn in a single line. My job was to turn that into labels for the whole range.
Clean labels, a soft palette, and a clear order to read them in.
Each label leads with the product name, keeps the details in a calm block underneath, and gives Elvis a fixed spot at the bottom. The colour does the sorting: one tone per product, so the range reads as a family and you can still tell them apart at a glance.
The same label, across very different bottles.
A tall foam pump, a little dropper, a squat balm jar, a big shampoo bottle. Each one is a different size and shape, so the layout had to flex without falling apart. Same structure every time, the name and the face in the same place, and the colour carrying the difference.
Photographed where it lives.
The line was shot by Jonathan Perlmann in a green-marble bathroom, with Elvis modelling. Seeing the products together with Elvis, was where the whole range came together.
Templates so the brand could keep posting on its own.
The social templates use the same building blocks as the packaging: the palette, the face, the type. A few set layouts for product posts, testimonials and text posts, so Spawday can fill a feed without rebuilding a design from scratch each time.
- Packaging and social templates
- Emma Caroline Olesen
- Brand and identity
- Spawday
- Illustration
- Spawday
- Photography
- Jonathan Perlmann