Pet care by a dog, for dogs.
Spawday needed a packaging line that felt premium yet playful, and would stand out in the pet shop shelves.
The intention with the packaging was to give Spawday a clean, premium feel without losing the personality the brand is built on. It's my brother's brand, so I came in once the identity was set: the name, the color palette, and the Elvis illustration. My job was to turn that into labels for the whole range.
Clean labels, a soft palette, and a clear order to read them in.
Each label leads with the product name, keeps the details in a calm block underneath, and gives Elvis a fixed spot at the bottom. The colour does the sorting: one tone per product, except the two purples that was branded by their ingredient - lavender. The range reads as a family and you can still tell them apart at a glance.
Photographed where it lives.
The line was shot by Jonathan Perlmann in a green-marble hotel bathroom, with Elvis modelling. The creator and his products.
Templates so the brand could keep posting on its own.
The social templates use the same building blocks as the packaging: the palette, the face, the type. A few set layouts for product posts, testimonials and text posts, so Spawday can fill a feed without rebuilding a design from scratch each time.
- Packaging and social templates
- Emma Caroline Olesen
- Brand and identity
- Spawday
- Illustration
- Spawday
- Photography
- Jonathan Perlmann